Business owners are outsourcing many things these days. In his famous book, The 4-Hour Workweek, Timothy Ferris, entrepreneur, and writer, talks about how you can outsource everything. While there are things you won’t want to outsource because you need to keep the control on specific tasks, article writing for your blog is indeed a task that you can outsource.
But how do you find the best writers for your content? How will you go about locating the writers who can capture your voice and understand the needs of your website?
There are hundreds of sites available to outsource your blogging content today. Content sites are sites that offer writing services to business owners who understand the importance of a blog and producing regular content to drive traffic.
Since time does not allow us to analyze all the primary content sites out there, we’ll take a look at two of them today, iWriter and Textbroker, for a frame of reference. However, these are by no means all the professional writing sites out there so it would be to your advantage to do your research to find others to compare them with.
If you need tips on how to start or monetize your blog, check out: Starting A Blog For Financial Independence Pt 1 – Creating Your Blog and Starting A Blog For Financial Independence Pt 2 – Monetizing Your Blog
This is a solid online content writing site that has been in business since 2008, and they were named to the Inc. 5000 list in 2013, and they are considered the first legitimate content marketing and writing site on the internet.
Located in Vegas, they have a staff of thousands of writers, editors, and executives who see to it that customers are happy and that those good writers are rewarded with regular pay.
The pay system and excellent customer service are the main reasons that writers stay on the network. They are the closest thing to a full-time job that writers can find these days when freelancing for businesses. They pay each Friday at the same time weekly, so this gives writers a weekly paycheck.
What does this mean for you, the business owner? It means that you will be able to find better writers that tend to be more dependable, due to the consistency of the pay and other opportunities that they offer on their site. As a business owner, they will work hard to make sure you are happy with your content, and you’ll be able to choose to send your order to the main pool of writers or direct requests to pitch your article to writers with more specialized skills.
Editing and Revisions
Their editing system only checks for copyright issues to make sure that there is no duplicate copy. They do not edit authors’ copy before it goes back to the client. Instead, clients can look over the copy before purchasing and then deciding whether to send it back to the writer for revisions or to accept and pay for the article. This gives you a chance to look over the article to see if it is to your liking before accepting it.
How much will I pay for articles?
This site states that authors can make up to 5 cents per word for their work, but the market is more low to mid-level pay for writers, averaging around 2.25 cents per word for most articles. The market for this site is not upper end, making articles affordable while still maintaining the good quality that most publishers and web owners need to get quality content.
While Textbroker may not be considered the best quality on the web regarding articles and writers, it is good enough for the price you pay. They offer quality articles by experienced writers who vary in their price, based on their experience and time they have to write.
You can search the author pool to find the right writer for you or you can put your article in the general pool until you get someone to agree to write it, then adjust your price, as necessary.
Keep in mind that Textbroker tends to attract a range of writers from the beginner to the seasoned professional who is looking to make extra money, so you should check out the ratings of the writers and judge accordingly. Authors also have an active profile up on the website, so this gives you a chance to find out which writers can suit your needs before you put your article in.
Here is another content site that allows business or blog owners to recruit writer talent to compose original content for their site. It has not been in business as long as Textbroker, but they do regular business on their site for website owners in search of content.
It pays writers either once per month or every Tuesday, based on the writer’s preference. But clients (web owners) pay for articles only after they have approved the content. You can also ask for edits if you are not happy with the result.
One of the problems of this site is that many of the writers on the site are not the best quality and it is sometimes difficult to find a dependable writer to do the work. This platform also has had some significant problems in the past with their software platform that many have complained about in online forums and other platforms. This seems to have helped because they recently redesigned their entire site and their technology seems to have improved some lately, as well.
One thing many do not like about this writing site is that you are unable to place links in the copy. While many business owners don’t need links, it does help support research and other facts that you may want in your articles, so this is a disadvantage of it if you want links in your copy. Of course, you can always opt to insert the links yourself once you get the article in your possession before you place it on your site.
Another issue with this platform is that there is an extremely high rejection rate for writers. Even seasoned writers have reported that their article got rejected when the quality was excellent and the writer had excellent information that they put in the article. This high rejection rate can be viewed in two ways.
- This platform has clients who are too picky about the content and often reject articles before reading the entire thing for value.
- This platform attracts lower quality writers, so clients reject most articles due to the low quality.
As a blogger who has written for both platforms, I can say that I believe iWriter has issues with both of the above points. They have a range of writers from low to high quality on the site, but I think clients (site owners) assume the quality will be lower and they reject articles often before analyzing them thoroughly.
Additionally, the site does not attract the best writers because of the lack of extra perks in the writing platform that both clients and writers like such as links and formatting, so it may attract writers who do not do as good of a job as those you might find on other sites. Also, the high reject rate increases the chance that writers have difficulty staying on the top levels, lowering their potential pay rate.
Editing and Revising
The editing and revision process is handled only between the client and the author, and no intermediary edits the copy. So, as a business site owner, you need to check your copy that you received from a writer before accepting it, asking them to revise anything that doesn’t follow the directions you sent.
Write clear directions
When it comes to using either service, one of the best things you can do for both is to write clear and concise directions that the writer understands when submitting work. If you are clear on your expectations, you will be more likely to get what you ordered.
This platform is the poor man’s platform when it comes to getting cheap articles. There are articles you can get for only $10 or less on this platform. But as the old saying goes, you get what you pay for. Enlisting help from the lower ranking authors will usually result in lower quality. It’s best to choose an Elite or “Elite Plus” writer and pay a bit more to get the quality you are after. The writers on the upper tiers have had to work up to that status (unless they paid the $100+ fee to do so), so you will usually get better quality from this site by choosing top writers only.
Research further for other options
That being said, always ask the writer to revise and not to reject an unsatisfactory article automatically. Some writers and authors just don’t work well together, so it takes a little research and give and take with a new writer to see if you can come to a mutually beneficial arrangement.
iWriter is best for someone who does not want to invest a lot of money into articles but who do not mind that they are dealing with a platform that is a little quirky in more ways than one.
You will get your article, though and they are a legitimate site. They need to work on their practices and improve things for both the writer and the customer.
Conclusion: Which is best for an article writing service?
I am a blogger who has written for both of these sites many times, as well as several others. As a writer, there’s no contest. Textbroker is the better of these two sites because of their attention to detail, good customer service, and regular pay to writers. These factors and their dedication to quality keep the articles coming and going smoothly, and authors are happy, so they return to write for Textbroker again.
This site is alright for extra money for bloggers and site owners looking for writers, but keep in mind you don’t know what you’re going to get each time you’re on the site and there is very little consistency in their platform.
Both, however, are practical solutions for site owners and blog owners looking for writers so take a look at both before deciding.
For business and blog owners looking for a solution for outsourcing articles, you may want to try both sites for one article and see what results you get. This will give you a better understanding of the different aspects of the platforms and how they vary with content production.
Choosing an article writing service
TextBroker’s platform is very user-friendly and neatly organized, and it’s easy to maneuver. This reason alone offer attracts more people to their site than iWriter’s. Business owners want things to work right, and Textbroker rarely has trouble with their technology.
That being said, some sites offer more highly specialized writers that require more pay for their work such as Constant-Content.com and others. You may also want to give them a look to see if you would like to hire a specialized writer. These writers tend to have a great deal more knowledge in specific industries or areas of specialty that you are likely to find on either Textbroker or iWriter.
We hope that this comparison article between these two article writing platforms will help guide you in your search for quality content and that you will also do your due diligence and research to make sure that you get the most bang for your buck.
Creating great content and continuing to have original content on your site is the key to increasing your quality traffic and ranking higher in the search engines for your niche area.
If you have time to write some of your content yourself, great! But finding a reliable writer who can do it for you at a reasonable cost is the ultimate example of trading your money for time. And it works!
Check out iWriter
Check out Textbroker